BRAND STRATEGIST

PROPELLING BRANDS into their next GROWTH phase

I do this by shaping brands from the inside out, bridging business strategy and consumer expectations.

My process ensures your value is framed to reflect what actually matters to people, articulating and unlocking competitive advantage.

I BELIEVE

a stronger brand makes doing business easier

I CREATE

seamless CONNECTION BETWEEN BUSINESS STRATEGY AND MARKETING

Think of Brand Strategy as the centralised 'meaning' for your business. It weaves your high-level strategy into your daily marketing, ensuring the entire organisation is aligned and pulling in the same direction

Market and consumer insights THAT SHAPE DECISION-making

Your visual brand becomes a reflection of your competitive advantage, optimised for distinctiveness and engagement. It’s then translated into a consistent, powerful experience that lives across every touchpoint.

visual expression that makes your brand come to mind

A blend of market research and strategic insight drives brand positioning and differentiation. This arms you with a clear strategy to outplay the competition and ensures your brand is built to win, not just compete.

BOOK A DISCOVERY CALL •

BOOK A DISCOVERY CALL •

Speak WITH patrick

What this is:

  • A focused discussion

  • A deliberate look at what’s holding your brand back

  • A look into where there’s room for improvement

  • A discussion around what deserves your focus, and what doesn’t.

What this is not:

  • A brainstorm session

  • A "pick-your-brain" coffee chat.


We’re here to discuss how your brand is currently delivering on your business goals.

If we’re a good fit, we’ll discuss how we can work together.

If not, you’ll still leave the call with significantly more clarity than you had when you joined :)

My vision

I want to help create a world that makes more sense.

Brands should create products that respond directly to consumer needs, not the other way around. They should speak a language we actually understand, prioritising clear, relevant information over the 'hard sell.'

In this world, brands focus on the integrity of their promise, recognising that a bottom line is earned through the value delivered, not just inflated by noise.